Glossary
The language of search intent
Short, practical definitions of the concepts IntentFit is built on — and how each one shows up in a content audit.
- Content gap
- A content gap is demand your site doesn't answer — and finding it from your own Search Console beats chasing a competitor's keyword list.
- Coverage, depth & focus
- The three components of an intent-satisfaction score — how many intents a page addresses, how completely it answers them, and how little off-intent noise it carries.
- Intent gap
- An intent gap is the distance between the goal behind a query and what your page actually answers — the highest-leverage thing to fix on a page that already gets demand.
- Query clustering
- Query clustering groups the raw queries a page receives into distinct intents — the step that turns a noisy Search Console export into an intent audit.
- Search intent
- Search intent is the underlying job a searcher is trying to get done when they type a query — and why a single ranking page almost always carries many of them at once.
- SERP intent
- SERP intent is the intent Google reveals through the shape of the results page — a useful read, but a different signal from the demand your own page actually receives.
- Traffic at stake
- Traffic at stake sizes each intent gap by the impressions behind the under-served intent — turning a content audit into a worklist ranked by real demand.